If you’ve researched how to build a profitable blog, or how to rank youtube videos, you’ve more than likely come across the subject of keyword research. Those who teach the strategies surrounding it are most often using paid tools in their guides.
And there’s a reason for that: Software like KeyWordFinder and Ahrefs make the process much more streamlined, which can save you a lot of time. Still, not everyone can afford these premium tools when they’re starting out. you’ll learn how to do free keyword research for your videos and blog posts. Yes, you read that correctly — it’s all completely free.
Sure, it’s a bit less convenient and more time-consuming than with the paid options. But make no mistake about it: It works Ready? Let’s get into it. How To Use Google Keyword Planner. If you’re going to do free keyword research, you should get to know Google’s Keyword Planner. First things first: Create a Google Ads account (unless you already have one).
You’ll need this in order to access their keyword research tool. To create an Ads account, Google will ask for your billing details, as well as an ad campaign. Don’t worry, though — you don’t have to pay. Just do this: When signing up, create a dummy ad campaign for $1 a day. Then, immediately after getting access to your Ads account, cancel the campaign.
Getting Started. Once your account is up, you can start using the Keyword Planner:
1 Log in to your Ads account
2 Click the wrench in the top right menu
3 Select the Keyword Planner
4 Now you’ll see a screen with two options “Find new keywords” and “Get search volume and forecasts”
The first option is the one you’ll use the most. The second option can be used if you already have a list of keywords you want to analyze. For now, we’ll just use the first one “Find New Keywords” In the search bar for “Find new keywords”, you’re asked to input words, phrases or a URL related to your business.
You can enter the web address of a competitor’s site, or maybe a sentence from one of your blog posts Whatever you choose to type here, Google’s software will spit out a long list of related keywords Usually, though, I just enter one keyword at a time Let’s try “backyard mini golf”: Type the keyword into the search bar and click “Get Started” or hit the enter key Before we check the list of generated keywords, there’s one small feature you should be aware of
If you look at the top, you’ll see “Locations”, “Language” and “Search networks”. By default, these will be set to United States, English and Google. If your blog is targeting English-speaking countries, that’s fine — just leave it be. However, if your audience is mostly based in France, for example, you should change these settings. Ok, let’s now look at the keyword results: The Google Keyword Planner is meant to help advertisers find profitable search terms to bid on.
That’s why you’ll see weird metrics such as “CPC” (cost per click), “Competition” and “Top of page bid” But we don’t really care about those numbers right now. When doing keyword research for our blogs, all we care about are the stats “Volume” and “Average monthly searches” A quick, important note: These metrics should not be seen as the be-all, end-all when choosing your keywords Instead, look at the numbers like rough estimates — they give you a general idea about the level of interest behind keywords.
Ok, with that said, let’s move on:
1 Click on the average monthly searches column, so that the keywords with the least searches are at the top of your list.
2 Now, simply go through the generated list, word by word. You’ll mainly want to look for keywords in the ranges of 10-100, 100-1k and a few that are 1k and up.
3 Try to find between 10-20 good keywords — use one of them for your title and scatter the rest throughout the content.
That’s it — now you know how to do free keyword research for your blog with the Keyword Planner! Scoping out Competition & Finding Long-Tail Keywords. Now that you understand the basics, it’s time to dive into the more advanced stuff.
Of course, you can keep using only the Planner if you want. However, the process can be kind of slow, and checking just the average search volume alone leaves out some valuable details. The most important one is competition. You see, even if you find a keyword with low search volume, it’s not a done-deal that you’re going to rank for it. Conversely, some high-volume ones may actually be easier than you think.
The only way to be 100% sure is to check the strength of your competitors. Using The MozBar For Competition Analysis. The Moz toolbar is an excellent browser extension when it comes to checking keyword competition. Here, you’ll see the search results for “backyard golf course” Even with the free version of the MozBar, we can get some valuable info about the level of competition “PA”, next to the green bar, stands for page authority “DA”, next to the blue bar, stands for domain authority. Generally speaking, the lower these scores are for a page, the easier it will be to outrank it in the search results.
As you can see, the combined authority for the first two pages listed here is quite strong. These would be very hard to outrank if your blog is new. On the other hand, the third result will be possible to outdo with some good on-page and off-page SEO. If you want more info about your competitors, such as a full, detailed backlink analysis, you can choose to pay for the premium version of the tool. Still, the free version is more than enough for beginner-level keyword research.
The following method was my go-to strategy until I started using Keyword Finder. It’s more intuitive and free-flowing than reading through the long lists that the Planner gives you. Basically, it involves surfing through Google and going deeper and deeper into the search results
Here’s how to get started:
1 Install the free browser extension, Keywords Everywhere.
The extension will pull the data from the Google Planner and display it next to all keywords in different search engines — Amazon, Google, Youtube etc. This is very convenient, since it gives you an immediate overview of the numbers without having to copy-paste the words into the Google Planner manually.
2 Type your main keyword into Google — let’s go with “backyard golf course”.
3 Now, scroll down and check out the “Searches related to” section. These are some related terms that people who are interested in “backyard golf course” are also searching for With Keywords Everywhere, you can easily view the estimated search volume for each of them: Be sure to save the best ones you find to a notepad.
4 Next, go deeper — click on one of the related searches. Let’s go with “backyard golf course supplies”
5 Scroll down to the related searches once again: Here we find more interesting search terms to choose from — “backyard putting green flags”, “golf course flags for sale” These may be low-volume, but they’re sure high in buyer intent. See how useful this method is? With the Moz toolbar and Keywords Everywhere, this process will give you lots of info, quickly.
Personally, I’ve found many hidden gems for my websites by doing this over and over again. Try it out — it’s very effective and completely free Tools & Tricks To Speed Up The Process. Do you still find the whole process a bit tedious? If so, don’t worry — I have a few more tools and tricks to share with you. By using these, you can find whole batches of potential keywords, fast and easy! Here are 3 ways to do just that all free LSI Keyword Generators LSI stands for Latent Semantic Indexing.
LSI keywords are basically keywords that are closely related to, or synonyms of, your main keyword. Of course, you could find these by manually going through the Google Keyword Planner. However, there are some neat little tools you can use instead, which greatly speeds up the process. First off, there’s LSIgraphcom. This is very simple to use.
Let’s stick with our previous theme and go with “mini golf” Check the “I’m not a robot” box, hit generate, and there you go: a long list of LSI keywords. One thing I’ve noticed about the LSI graph tool, is that it tends to include a lot of keywords with buyer intent. These are especially useful for ecommerce sites or review posts. Now, let’s look at the second option.
LSIkeywordscom with this one, you get the option to enter up to 10 keywords. You can also apply two types of filters:
2 LSI keywords, long-tail keywords, or both.
For the sake of consistency, let’s type in mini golf again I include all countries and choose to search for both LSI and long tail keywords I then click “Generate Keywords”: As you can see, this interface looks more like the Google Planner than LSIgraph — you can filter by monthly volume, CPC and competition However, the results are still a bit more condensed and convenient to go through than with the Google Planner.
So, Which Of These LSI Keyword Tools Should You Use? I recommend going with LSIgraph if you want to quickly generate a list of LSI keywords to include in your content. If you’re looking for new post titles to rank, you’ll want to look through the details In that case, it’s best to use LSIkeywords. The Youtube Keyword Hack This next method involves spying on high-ranking Youtube videos and “stealing” their keywords.
Here’s how you do it:
1 On Youtube, search for a main keyword in your niche Let’s try “golf swings for beginners”.
2 Click on one of the videos on the first page of the search results The “Beginner Golf Basics” video is just a year old with over 1 million views — let’s check that one.
3 Right click on the empty space of the video page and select “show source code”.
4 Press Ctrl together with F on your keyboard to bring up the word search box.
5 Type in “keywords” 6 Look for the highlighted text on the page. The words that follow: “Golf lesson, putting, chipping, pitching” etc. All of these are keywords that the uploader has added to their video.
Repeat this process for a handful of different videos In the end, you’ll get a long list of potential keywords you can use for your content Answer The Public. When you start typing something into Google, like “why do”, you’ll see a drop-down list of suggested searches “Why do dogs howl” “Why do we yawn” “Why do we have nails” And so on. Well, if you enter keywords related to your blog’s niche, you can actually find a lot of great questions that people are typing into Google.
Questions that your content could provide the answers to. The problem is, checking the auto-suggest manually for every potential keyword can take a lot of time. This is where Answerthepubliccom comes to the rescue.
The way it works is very simple:
1 Type in a keyword relevant to your targeted audience. Click the “Get Questions” button
2 The software will use the Google and Bing auto-suggest databases to show you questions people are asking — questions that are relevant to your keyword. As a bonus, they’ll also tell you a bunch of prepositions and comparison keywords as well.
3 Click the “Visualization” and “Data” tabs to switch between the mind map graphic and the plain list. As you can probably tell, this tool is an absolute goldmine for Q & A type posts (also known as response posts) Use it well. There you go — now you know how to do free keyword research for your blog posts, videos and other content! Sure, these free methods are not as convenient as using a paid software.
Still, if used properly, they will get your online business up and running, without making a single dent in your budget Now, get out there and start searching! Your next golden keyword is right around the corner.